#035 The Elephant in the Room: Part Two, with Dr Woof Apparel's Dr Ron See

#035 - Did you know that the number one factor that determines whether a client is likely to visit your veterinary practice is whether or not you have parking! So it's not necessarily the veterinary team,  the potential care we might provide, or the cost of our services that is the INITIAL drawcard. For many of us this is actually quite hard to hear, but it's an important concept to consider when thinking about the business aspects of veterinary medicine; and is just one of the many "fun facts" Dr Ron See has to share with us.

A recent anonymous survey conducted by the Australian Veterinary Association revealed 60% of respondants were unhappy with their current salary, and so finding ways to improve remuneration is essential for the future of our profession. During the episode Dr Ron openly shares his thoughts on ways in which salaries can be improved, and whilst raising prices is one obvious solution, it is not without issue.

During Part Two of this important conversation, we not only chat about ways in which we can improve clinical efficiencies and scale our veterinary practices, we also discuss what veterinary medicine could (or perhaps should) look like in the future ... our North Star. The current state of our industry, as it pertains to staffing levels, number of patients walking through the door and client expectations is not going to change. We are in the season of our new normal, and during this episode we talk about potential practical strategies we can implement in order to preserve our profession and those working within it.